Marketing is the single most important aspect there is to building a successful freelance writing career, and one that many new writers don’t take seriously enough. Not owning up to this newfound obligation can be truly disastrous to a new writing business.
Cold Calling
Sure, getting business cards printed is an important step, but this should not be the extent of a new independent professional's marketing efforts. A typical freelance workweek should consist of at least 2 hours of cold calling, and a savvy writer will research and apply several cold calling techniques until he or she finds out what works. Following a cold call up with an email, for example, puts one's business in an accessible place, as one's information is now literally at a new lead's fingertips.
