Publishers of greeting cards and e-cards still rely heavily on freelance writers for jokes and verse. Companies like Clinton Cards, Hallmark and Carlton Cards publish thousands of new cards every year and are always looking for bright new ideas that will appeal to the greetings card buying public. But how does the would-be copywriter get started?
Finding Publishers of Greetings Card Verse
Well, a good starting point is to visit a local gift store or greetings card retailer and have a look what cards are on the shelves. A writer of humorous one-liners should look for joke-based cards while the poet who can produce simple, effective sentimental verse should look for cards containing poetry. The publisher’s name and contact details will appear on the back of each greetings card, which allows the writer to get in touch by phone, email or letter to enquire about the publisher’s current copy requirements.
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